Methodology

The calculator turns a budget into views with an average cost per 1,000 views (CPM), then into clicks with an average click-through rate (CTR). The number of posts per creator tier divides those views by the views a typical sponsored post gets in that tier.

Rates

• Instagram: $30 CPM, 1% CTR. Reels and Stories, link sticker.
• YouTube: $25 CPM, 0.5% CTR. Integrations in mid-length videos, link in the description.
• TikTok: $15 CPM, 1% CTR. Sponsored videos, link in bio.

Creator tiers

Micro-influencers have 10K–100K followers, mid-tier influencers 100K–500K and macro-influencers 500K–1M. Views per sponsored post come from the median Reel reach of about 30% of followers (Instagram) and from the price ranges per tier divided by the CPM (YouTube, TikTok).

Sources

• Modash, Influencer Pricing: What Influencer Marketing Costs in 2026 and Using CPM in Influencer Marketing: CPMs and prices per tier, mostly US deals.
• Influencerfee, Influencer Campaign Performance Benchmarks 2026: click-through rates by link placement.
• Reelyze, How Many Views Is Viral?: Reel views relative to followers.

These are averages. A real quote depends on the creator’s niche, audience location, engagement, format and usage rights, and can differ in either direction.