Methodology
Methodology of the calculator is based on average advertising rates in a particular social network
The following rates and clickthrough rates were used:
- Youtube: The total cost is $1. For every 1000 views in the video, the average CTR for the link placed in the description of the video is 1.5%
- Instagram: The total cost is $2. For every 1000 subscribers, the average CTR by the link of the format @username – 1%
- Telegram: The total cost is $9. For every 1000 views, the average CTR from a post is 10%
We remind you that the indicated cost is average and can differ from the cost of advertising on different channels / accounts, depending on their popularity, subject matter and other factors.
