Choose the agency that gets your offer in front of the largest share of your target audience for the least money. Everything else matters less. The only way to check this is in practice: a small first campaign and a report on every step — how many influencers were found, how many were contacted, how many agreed, and what each post cost.
How to set up an advertising campaign on YouTube: a free step-by-step guide with an overview of every targeting option, ad format and the audience you reach.
Influencer marketing basics: the main terms and the most important steps in building your influencer marketing strategy, from choosing influencers to results.
The core metrics every YouTube channel owner should watch, what each tells you about your audience, and how to make communication with subscribers effective.
Opportunities for earning on YouTube are generally available to every vlogger or the author of the channel, from beginners to "pros" with millions of followers.
How advertising on Instagram works: audience figures, obvious and hidden advantages, and what influencer ads can do for your brand, product or public page.
The mistakes advertisers make when working with YouTube influencers and the stereotypes behind them, and how to make your influencer campaigns more effective.
How to earn via social networks with advertising: real examples of legal deals that bring in good money, from $200 a month, with no bots or likes boosts.
A guide to the target audience: fundamental rules of interaction, audience types, socio-demographic and psychological features, and how to identify it.
How a YouTube ad exchange works: the types of exchanges, their features, and how companies place unobtrusive ads on channels with large viewer counts.
How to choose Instagram advertising and where to order targeted ad placement: promote your business, brand or public page without a website or a legal entity.
How to promote your page on Instagram and gain real, engaged followers instead of empty numbers, and why genuine subscribers raise your profile's popularity.
How to earn money on Instagram: the most effective ways for influencers and beginners, real examples, and tips for turning your account into a source of income.
The role of Brand Ambassadors in creating a positive brand image: who they are, where to find them and how to build a lasting relationship with an ambassador.
Choosing YouTube channel category for monetization - most profitable niches. 16 popular theme genres on YouTube with the highest earnings - the rating of 2018.
Why influencer marketing took over online advertising: market size, ROI, and how Instagram, YouTube and Facebook differ for brands working with influencers.