Today in order to keep the target audience, modern tools (like various types of online and offline advertising) are being used more and more. This may include native ads on the channels of video bloggers with a large number of viewers and subscribers. In this article we will discuss the method of interaction with video bloggers via special ad exchanges.
As usual, we arranged the article as a table of contents for your convenience:
The demand for online advertising grows from year to year, meaning that many existing and emerging brands, products or services need to be presented to a large audience and use web advertising. So, once the demand for such services is growing, it allows this market and industry to develop more dynamically and meet the demand of advertisers for tools that help in the search, selection and management of Youtube advertising.
That’s why the main task of Youtube ad exchange is to team up advertisers and top bloggers who can correctly and effectively present your product to their viewers and target audience. Such ad exchange greatly facilitates the search for a relevant ad platform. But let’s start in order and first figure out the general concepts.
Using the new opportunities offered by the world’s largest video hosting, you can increase the reach of your target audience and also collect “live” feedback about your product or service. There you will find channels and platforms of bloggers of any size: from real stars, known in the network for their ironic, cognitive, philosophical or analytical videos, to not so famous authors who sometimes talk about incomprehensible things.
The standard procedure for finding an ad platform is a very simple one: the advertiser enters the keyword he wants into the search engine , and by the results of its appearance forms a list with the names and links to the video channels. In the future, such list will help to determine the future partner who will best cope with the advertising task set for him.
In this case, the advertiser will be able to:
It seems that it seems to be enough? But not everything is so great. The main disadvantages of direct work via Youtube itself (link to the page of the service on Wikipedia) are the following:
As you can see, the arguments are very serious, considering the fact that an advertiser pays for any mistake (including blogger’s fault). That’s why in order to make the process of working with video bloggers more effective various ad exchanges platforms are created to help to automate the mechanism of interaction and ad placement.
Youtube ad exchanges are websites, where advertisers (who want to advertise in this network) and bloggers (looking for additional earnings on Youtube) can contact each other. This format expands the available advertising opportunities and provides more flexible tools for developing and managing it. Let’s highlight the most interesting of them:
The most famous ad exchanges such as , for example, Famebit, Izea, Epicstars, offer these and other tools, as well as a more transparent and advantageous cost performance ratio and the ability to use different kinds of visual advertising. All transactions on the official ad exchanges are protected, and payment is made after the work result is delivered.
You can evaluate the number of offers from bloggers, the popularity of their channels and the availability of the target audience with the help of statistics that is automatically being gathered by the platform.
Registration on such ad exchanges allows:
In conclusion, it’s worth emphasizing that ad placements via YouTube ad exchange is the most effective way of interacting with bloggers: the selection process is much faster, and due to the automated statistics collection of the platform, the channel selection will be more qualitative, which will raise the effectiveness of ad placements.