Earnings via social networks

From this article you will learn how you can earn via social networks with the help of advertising – real examples of successful earnings that can bring good money

We talk about ways of receiving money through social networks. Without clicks, bots and likes boosts – only legal ways to earn starting from $200 a month.

How to earn money on social networks without deposits?

There are 3 most common ways of providing services:

  • promotion of brands and / or groups of others (SMM),
  • setting up a system of sales in social networks,
  • targeting (setting up advertising)

Earnings on the promotion of brands and / or the management of groups, which belong to other people (SMM)

Hundreds of companies are just starting to promote in social networks. They are in dire need of specialists who will gather the audience and engage it in a dialogue. Jobs are being posted under the name “administrator of social networks” or “SMM-manager.” Standard set of duties: the selection of pictures and writing posts, compiling a content plan, accepting applications, communicating with potential buyers, cleaning the group from spam.

An experienced administrator has the opportunity to lead 3-5 projects at once and earn from $30000 a month.

Setting up a system of sales in social networks

The creation of a sales system can be combined with the management of groups. The option is suitable for those who prefer the technical part of communicating with people: to configure the work of instant messengers, to install the bot to start communication, to connect with analytics and the main website and so on. This includes selling posts and articles, plus audits and adjustments to existing sales systems.

Earnings in targeting ads (targeting)

Advertising via social networks is cheaper than contextual ads and it’s in great demand by business and private specialists. Targeting specialist with successful cases in portfolio can earn $50000 per month in average. To become such specialist, you will need to learn how to set up in myTarget, actively work with ads via social networks .

Knowing the intricacies of ad launching will make it possible to earn on services of  lead generation (attraction of clients for business with payment for each contact). Fine-tuning of advertising campaigns can be used for earning on partner programs. You bring customers and get a reward for each purchase.

You can make money on your own groups, communities and even on your personal brand. If you want to start your own business, don’t feel like working for a grumpy boss or learn the subtleties of SMM and targeting – this earnings will suit you much more than the above options. Moreover, the publication of advertising takes 30 minutes a day, and the preparation of other posts takes 2-3 hours.

Earnings on groups and communities

A group or a community with 10,000 active participants may bring the owner enough for living. Do you want the same? Choose your niche (health, money, training, humor etc.) and start working.

Without any deposits, you can dial the first few thousand subscribers by inviting them manually. Ask friends for a repost and invitations on their behalf. Pay attention to the name and description of the group – they should contain keywords. Then there will be a higher chance that users looking for public comments on the topic will find you in the search engine and subscribe.

Advertising in the popular groups will significantly shorten the path to earning. You can buy advertising directly from Facebook’s administrators, other social networks or through Epicstars. The main thing is to make sure that the group’s audience is “alive” and your post will really be seen.

Analytics will help with this. For example, social network VKontakte has statistics of subscriptions, views and the number of participants in the form of a graph. It can be public or private – in the second case you should ask for it the administrator of the group. If there are no or few sharp jumps on the chart, the increment is even, the publications are getting more or less the same number of views – everything is in alright, you can start negotiating.

The second criterion that will help to distinguish a good platform is activity. The more meaningful comments under posts, likes and views – the better. If there are hundreds of thousands of subscribers in the group, but the posts almost don’t get likes, it is better to choose another one.

By the way, instead of money, you can offer an equivalent exchange. If there are groups of related topics, each with 15,000 subscribers and you have the same number – why not exchange promotional posts? And get “fresh blood”, and the money will remain in your pocket.

Options for earnings via social networks group

Sell ad slots. In sports group, you can advertise equipment, tourist equipment, travel agencies, camp utensils and solar-powered pawnbanks. In music – concerts and other cultural events, new music albums, personal musical congratulations. For each topic there are a dozen advertisers.

Important remark. Make sure that paid posts meet the needs of your audience. Ultimately, this will affect their effectiveness and how much people will be willing to pay you.

Place links to partner products (informational or physical) and earn commissions from each purchase (on average, from 10 to 50% of the amount). In this regard, it is most profitable to promote infobusiness. Example: workshop on relationships, price – $500. If you place an order on your link, the earnings will be from $50 to 150$. And this is only with one sale. Usually, products and programs which are more expensive – are more profitable to promote.
Create business and get customers from social networks. For example, from the groups about cars you can receive orders for spare parts or service stations. From the group of cut and sewing, applications for consultations, sewing clothes, training courses, the purchase of unique fabrics will come. The simplest option is to sell goods in the dropshipping scheme. Agree with the supplier on cooperation and earn on the difference between your price and his.

How much can you earn on your own group?

Depends on the theme of the group, the quality of the content and the involvement of the audience. The most profitable groups on Russian most popular social networks VKontakte are business-related. At a rate of 100,000 subscribers the owner gets from 100,000 rubles ($1,580) monthly. If a person managed to attract up to 1 million people – get an average of 400,000 rubles ($6,322) with 3 advertising publications a day.

Next after business and self-development are women’s communities – up to 5,000 rubles ($80) per advertising post. In the topics of art, groups like “Just Art” and “Albertina” earn an average of 15,000 – 40,000 rubles a month ($200-600). Humor basically pays off due to affiliate programs – for example, printing unique comics (drawn for public) on T-shirts and cups on request.

Earnings on a personal brand

Firstly, we have to stipulate that here the “personal brand” is the reputation of a person and his influence. Studies show that people are more likely to buy from other people than from abstract companies. Also, according to Nielsen, 83% of potential customers trust the recommendations of people they know. For comparison, information on the official website is trusted by 70% of respondents, and e-mail newsletters – 56%. This opens the door to earnings on a personal brand.

How to create a personal brand?

Understand what kind of goal you want to achieve. Create a reputation as an expert in your chosen field? Earn on a lifestyle? Monetize a hobby? Building a personal brand makes sense on the basis of what you will be doing at least the next 5 years.

Identify the interests and favorite social networks of your target audience (TA). Instagram and Twitter are good for selling goods. In Facebook it’s easier to find businessmen, top managers, Internet marketers, coaches and other professionals. It is best to sell “lifestyle” and educational programs, plus local business.

Just choose your friends by interests, see what they publish, to which groups they are subscribed. It is the qualitatively chosen circle of communication as a result that will help you to make sales.

Publish thoughtful content. Talk about the profession, about the hobby, about personal things.

Be yourself – talk about joys and failures. The main thing is to observe the correlation of information. About 70% should be informational posts related to that part of life that helps sales (travel, lifestyle, assessment of places for catering, stories about work and reflections, etc.). Family, hobby, personal – 10-15%, humor (if you’re not a comedian) – not more than 5%.

Advertising posts can be placed in a ratio of 1:10, a maximum of 1: 5, if the audience to you is loyal.

After the goal is marked, and the CA is found, proceed to the page. For a personal brand, the usual account is enough.

What can be sold with a personal brand?

The answer is almost anything, if you are an expert, or use a certain product or service. Expert sales will not be considered, we will take the lifestyle as an option, which does not require special knowledge for earning via Internet. Here are a few ideas:

  1. Give paid advice or create a training course.
  2. Open an online store and send people there from your personal page.
  3. Sell products of your partners and get a commission for it.
  4. Advertise products and get paid for each post on the page.

How much can you earn with a personal brand?

From zero to infinity. It all depends on the effort, the quantity and quality of your audience. For example, in Russia an advertising post in Instagram costs from 20 to 90 rubles ($0.3-1.4) per 1,000 subscribers, depending on the topic and the involvement of the audience. People with accounts of up to 100,000 subscribers can earn from 40,000 rubles ($600) a month per month when placing 10-12 advertising posts. Totally different situation is on the West. According to AdWeek, the average price per sponsored post is about $300, with some accounts earning more depending on the number of followers or expertise. Modeling accounts are the most lucrative, according to the report, and they also tend to have the most followers. Fitness accounts are also fairly popular on Instagram, but they still earn less per post than photographers. According to Later Blog, 66% of businesses pay under $250 per post, while 27% pay between $250 and $1000. According to The Insider, the highest paid celebrity influencer on Instagram in 2017 was pop star Selena Gomez. Gomez, who has 133 million followers and is the most followed person on the platform, earns $550,000 per post.

Other celebrities who command high Instagram Influencer rates include Kim Kardashian West. She has 107 million followers and receives about $500,000 per sponsored post. Soccer star Cristiano Ronaldo, who has 121 million followers, gets around $400,000 for sponsored posts.

Here are some examples of the cost of posts of less famous people on Instagram:

  • Fitness lover Jen Selter (@jenselter -12,3M followers) typically asks for $15,000 per post.
  • Yoga girl Rachel Brathen (@yoga_girl – 2,1M) – at least $25,000 per post.
  • Fashion and lifestyle blogger Danielle Bernstein (@weworewhat – 1,8M) – between $5,000 and $15,000 per post.
  • Lifestyle brand, blog and online shop Jungalow (@thejungalow – 998K) – charges $100 per 10,000 followers
  • Industrial Designer Sam Ushiro (@aww.sam – 284K) base rate of $1,500 per sponsored Instagram post.

Striking examples of building such a successful earning on YouTube are:

  1. One of the most famous worldwide bloggers PewDiePie who has over 62 million YouTube subscribers and best known for his Let’s Play commentaries and vlogs. Made about $15 million in 2016 and $12 million in 2017.
  2. NigaHiga (19.3M subscribers) produces a variety of comedy videos, including sketches, music videos, and short commentaries on pop culture
  3. Markiplier (20M subscribers) is focused on gaming. He has an energetic style that involves a bit of swearing and a lot of emotion. Estimated salary: $5.5 million (2016) and $12.5 million in 2017.
  4. Rosannapansino (10M) entrepreneur, actress and culinary personality who is best known for her YouTube cooking show, “Nerdy Nummies”. Estimated salary in 2016 – $6 million

Bloggers note that advertisers are beginning to show interest in their accounts since their audience hit 10,000 subscribers. Often they don’t attract them directly, but with the help of exchange platforms, It is faster and more convenient. To start earning, register at our website – advertisers themselves will offer you a bunch of monetization options.

An exception in terms of the number of subscribers are personal sales. For example, you travel, have a blog and decide to pay a paid webinar about your travels throughout Asia. If the audience is really interested, you will earn even if you have less than 10,000 followers.

Let’s sum up the results

Earnings via social networks are possible without special knowledge. The most important thing is to determine your desires, strengths and weaknesses. On this basis, you can choose the best platform and build a group, community or a personal brand. The right content (texts, photos, videos) in this will help.

The profit depends on the popularity of the group / community and the involvement of the audience, or trust in you personally. Monetization of thematic groups and communities starts from 10,000 subscribers. This rule applies to all social networks. The exception is sale through a personal brand, in this case you can earn with fewer friends or subscribers.

 

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20 August 2018
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