To keep the target audience companies tend to use modern tools nowadays, including various types of online and offline advertising like unobtrusive advertising on the channels of video bloggers with a large number of viewers and subscribers. In this article we will consider the format of interaction with video bloggers through special exchanges.
As usual, we arranged the article in the form of a convenient table of contents:
The demand for online advertising grows from year to year, meaning that many existing and emerging brands, products or services need to be presented to a large audience and advertising online. Once the demand for such services is growing, it allows this market and industry to develop more dynamically and meet the demand of advertisers for tools that help in the search, selection and organization of advertising on Youtube.
That is why the main task of the Advertising Exchange on Youtube is the combination of advertisers and top bloggers who can correctly and effectively present your product to their viewers and target audience. Such an exchange greatly facilitates the search for a relevant platform for advertising. But let’s start in order and first figure out the general concepts.
Using the new opportunities offered by the world’s largest video hosting, you can increase the reach of your target audience, subscribers of different authors’ channels, and also collect “live” feedback about your product or service. On the pages of this soc. network, you will find channels and platforms of bloggers of any size: from real stars, known in the network as ironic, cognitive, philosophical or analytical clips, to very few famous authors who talk about sometimes incomprehensible things.
The standard procedure for finding a platform for advertising is a very simple one: the advertiser enters into the search the keyword he wants, and by the results a list with the names and links to the video channels is being formed. In the future, such a list will help to determine the future partner who will best cope with the advertising task set for him.
In this case, the advertiser will be able to:
Seems to be enough? But not everything is so great in this case. The main disadvantages of direct work through Youtube interface (https://en.wikipedia.org/wiki/YouTube) are the following factors:
As you can see, the list and the arguments contained in it are very serious, considering the fact that an advertiser pays for any mistake (including a blogger). To make the processes of working with video bloggers more effective, various platform-exchanges are being created that help automating the mechanism of interaction and placement of such advertising.
Exchanges of advertising on Youtube are websites where advertisers who want to advertise in this network, and bloggers looking for additional earnings on Youtube, can contact each other. This format expands the available advertising opportunities and provides more flexible tools for developing and managing it. Let’s highlight the most interesting of them:
The most famous exchanges, for example, such as Famebit, Izea, EPICSTARS, offer these and other tools, as well as a more transparent and advantageous price / quality ratio and the ability to use one or another type of visual advertising. All transactions on the official exchange are protected, and payment is made after receipt of the result.
Using statistics that automatically gathers the platform, you can estimate the number of offers from bloggers, popularity of their channels and the availability of the target audience.
Registration on such exchange allows:
In conclusion, I would like to say that the format of placing ads via YouTube exchange is the most effective way of interacting with bloggers: the selection process is much faster, and due to the automated statistics collected by the platform, the selection of channels will be more qualitative, which will increase effectiveness of advertising placements.