Once a small application for sharing photos Instagram, created by developers Kevin Systrom and Mike Krieger have settled in our smartphones thoroughly. How can you use it for yourself and your business? Let’s try to find answers to these questions in our today’s article.
The following figures can convincingly tell you how effective advertising on the young and actively developing social network Instagram can be:
At the same time, these figures are constantly growing and don’t even intend to stop. Let’s take a closer look, what is the format of advertising in this social network?
As you know, at the heart of this social network is a user’s feed, represented by published photos or short videos, with which you can interact (comment, like or share them in private messages with other users). And it is the feed that will be the starting point for your advertisements, the types of which we will discuss further.
It is worthwhile initially to pay attention to the fact that advertising in social networks, especially in Instagram, doesn’t suit all companies. For example, when running a business in the b2b format or doing business related to industrial production, it is hardly possible to find the target audience even if representatives of such companies use social networks, it is most likely not to search for partners.
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According to official statistics, the absolute majority of Instagram users are young people aged 17-35 years, more often women than men, who can quickly become successful and popular due to their natural beauty. But in practice, not everything is so unambiguous. Sometimes even serious products can be offered in such a way as to achieve excellent results.
The secret of success is in creativity, non-standard approach to solving simple at first glance tasks. It is important to present common for all products brightly, unusually. This can be an interesting video, a series of extraordinary photos. The main thing is not to act as a template, but to present an ordinary Chinese sports suit, for instance, in a way that no one else has done.
The service offers advertisers the ability to place ads of several types:
Here are current requirements for advertising formats on Instagram.
One of the main advantages of this network is that the advertising campaign and the cost of the lead are much cheaper than in comparison with other popular resources due to the smaller number of competitors and loyal price policy. But with each quarter the number of companies launching advertising on Instagram is growing, therefore, don’t be surprised if at the time of reading this article the situation will change.
Let us highlight some other advantages:
Constantly growing number of active users with an already impressive database allows us to count the rapid growth in the number of subscribers – potential customers.
Instagram – an effective tool that allows you to relatively easily and inexpensively make your brand recognizable, help in the development of business and attract new customers, provides an optimal platform for promotion. Today there are often cases when the story of a great success begins with social networks. Why not use your chance?